Google just announced a new AdSense ad format for publishers and advertisers: video. This system is basically still the usualy contextually-targeted advertisement by Google, but this time instead of text or image ads, your readers get to videos.
Isn’t that more interesting than just plain ol’ text ads? This presents an exciting new opportunity for advertisers and artistic types, too. Goodbye television? Probably not anytime soon, but we’re getting there.
Google video ads only play when clicked, so they won’t be an annoyance to readers who would rather see just static pages (i.e., no multimedia).
Google click-to-play video ads are played in-browser, meaning viewers will not need additional software (except perhaps the usual Flash plugin, which is actually built-in already into today’s modern browsers. Available ad formats at present are the standard 300×250 medium rectangle (reportedly the most effective in text and image ads, 336×280 large rectangle, or 250×250 square.
Google AdSense blog says that optimizing for video ads is just the same as optimizing for image or text ads–one should take into consideration the quality of content, and ad placement. While no guarantees are given, optimized content and ad placement would usually increase earning possibilities.
The concept of delivering video-format Internet commercials is getting to be interesting. We wonder if Google’s main competitors in this area (such as Yahoo! and MSN) would venture into this soon.
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